When brand loyalty goes out the window, consumers tend to price shop or product hop, turning most of our landscape into boring commodities. the former Levis jeans executive who just published a book, https://www.spectator.co.uk/article/a-post-racial-world-the-last-white-man-by-mohsin-hamid-reviewed, https://apnews.com/article/nhl-sports-hockey-race-and-ethnicity-racial-injustice-1fc28e1d7db391c2bec6203fa19fda1f, https://nypost.com/2021/06/17/thieves-now-mock-the-rule-of-law-in-progressive-cities-like-san-francisco/, only the word Black is capitalized when used in a racial, ethnic, or cultural sense; not white., the woke Left shames and cancels people such as fitness instructor Jillian Michaels for not praising the morbid obesity of the musician Lizzo, https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html, https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html, the gun violence that erupted at a Juneteenth advocacy event in Washington, DC, following Googles lead in censoring and suppressing information that its owners dont like, https://www.milleradagency.com/about/miller-crew/erik-radle/, The Daily Wire getting into the shaving razors business, 35% drop in the stock price of Netflix this week, https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks,, Let's talk about forced diversity in TV commercials, Jeremy's Razors commercial takes on 'woke' Harry's and Gillette, Ad Review: Chewy's 'Chatty Pets: Joy' truly is, Yes, the Gillette Venus Pubic Hair and Skin razor ad goes (down) there, Ad Review: Schick Hydro Silk TrimStyle trimming bushes, The real reasons people hate TV commercials in 2023, White people (60-plus percent of the population) are seeing themselves erased and replaced by people of color who look, talk, and act just like them. I hope you dont mind (especially as you remain anonymous), but I shared your comment on both LinkedIn and Twitter and posed the question, At what point does the push for diversity and inclusion become *exclusionary* and itself as pernicious as the problem it was meant to solve?. I cant help wonder if there isnt some political manipulation going on here. I understand what my staff is going through; I dont have to conduct research studies. Thanks for reading and taking the time to share your experiences and examples. When corporations like Google and Facebook have total control over the information and ideas that we are allowed to see and share, and the direction of the country is being altered by invisible forces with their own hidden agendas, then we as a country have big problems and wed better wake up. The stunning lack of diversity in the advertising industry goes back decades and those in power have done little to change it. And when it really comes down to brass tacks, the end of our currency lies at the heart of much of this as well. It is Hispandering plain and simple and it is insulting to Latinos. Retail Media Networks: A Forced Marriage or Perfect Partnership? Being Enterprising and working to create as much legitimate value as possible for self-sufficiency and to benefit as many others as possible. Thanks for reading. If you truly want to be disgusted read about them a bit. Trying to be politically correct. They dont and they shouldnt. All Im saying is that occasional mixed race ads or poc ads are fine if they mirror society, but when the viewing public is being indoctrinated by depictions that far outnumber real world representation in an effort to alter perception its problematic, yes, whites need not apply = discrimination .they should file a lawsuit. And I certainly find it curious how everything has exploded all at once. Its okay to say what you really think, even if they would have you believe otherwise. John, you are absolutely right. Cameron Conaway, Solace, 6. 100% agree with your perspective. Ultimately the enemy is Satan. Men, know that most women do not like this, especially Christian women. And getting worse by the day. I am a somewhat older fellow, and looking back, single events and changes never seemed sinister. I am a white woman from the United States. Im wondering what the solutions could be? Congratulations for exposing what has been obvious to me but taboo to speak about if one is a white male. But lets not forget that historically, advertising has always (over) cast good-looking and idealized people. I too see the stupidity in it, and resent and push back against it. Start by consulting diverse communities through surveys, advisory or focus groups to understand their concerns or perspectives on a given topic. They hate normal people. Where are the 60% white people? She told him, Sir, Ben Franklin Savings has assets of over 6 billion dollars. One of the best ways to portray diversity in your marketing is to use real customers and real stories. Sir, step away from the bandwagon, and slowly back away!, said the advertising police to the insincere advertiser. I think its funny imaging these losers making 6-7+ figures/yr patting themselves on the back for paying a black actor (probably less than they used to pay whites) to be in their boring commercials as if that can assuage their guilt. They arent awake. not what we are seeing on TV. Published on February 05, 2021. CBS has publicly stated that its reality shows will feature 50% non-white participants. Yes, everything has to have an urban feel to it now, as if that is something to aspire to. Its usually because no one on the marketing campaign asked POC hikers about their hiking experiences. The ANA asks you to accept cookies for performance, social media and advertising purposes. Im all for diversity but like the author points out, the numbers dont reflect reality. After all white men have been portrayed as stupid do nothing without the help of the wife in Sitcoms for years, to the point I stopped watching such nonsense. As for this weekends shooting at the Buffalo grocery store, Ive heard that the shooter had carved the name of one of the Waukesha victims into the barrel of his gun no idea if thats true or not. There was a poll released recently that found that nearly a third of the American population felt that they would have to take up arms against the government (ironically, I post this on July 4th). Its great to have black people in commercials and shows and such but it is certainly not a representation of this country in terms of the amount of black people that are in commercials. Or let me correct myselfthe race of the victim is mentioned, but not the perpetrator in those cases. To a black person, diversity means adding black people. These points are not racist at all. I cry for the state of America these days because as previously posted, I date back to much better days. In reality the actual investors have no clue how their portfolios are being used. If the advertisers followed the US population demographics itd be one thing. But if you are willing to stick your neck out a little further and tell them exactly whats on your mind, you might consider writing them a thoughtful email. Imagine the reaction if a white actor portrayed MLK or Nelson Mandela in a film or play, or had the lead in The Lion King? There are upper middle class black people who do and buy things that other upper middle class people do. And sorry, they were NOT rich white guys. Thanks for the insightful post. Toxic masculinity is out. https://en.wikipedia.org/wiki/Brother I have been calling these commercial actors as vaguely non-white, This way, the Ad execs avoid pigeon-holing any one raceoh, except the whites where the bearded dad is goofy and the rest of the white family are redheads. It seems like a no-brainer, but this means that ads targeting more diverse . LEARN MORE: 7 Ways to Support Diversity Marketing with Video . I suggested it as further reading for all. Rob, you have started a firestorm with this subject. (Theyre 12% of the population, remember.). This country is not what the Founding Fathers envisioned. 90% of the time its one black shooting another. Microsoft censors 80% of my posts replying/responding to obvious left leaning readers/posters trying to give my conservative opinion/side & they constantly censor me. Thanks to the Cranky one for putting this out there. Messed around with Boolean operators for awhile, but Google had zero wisdom. Has anyone or can someone post a list of ad sponsors and companies that promote fake advertising? Not sure what the solution is. Having Expectations to achieve as much as possible with persistence in spite of the obstacles and the snags that life presents. Yes it is the Democrats doing this because all white people are racist. Not true. That is their target. More blacks than anything on every commercial. On the other hand EVERYTHING makes perfect sense to us conspiracy theorists because many of us have been studying the Master Plan for 30, even 40 years. We are in the TOWER OF BABEL! Once Tom Cruise and Brad Pitt have made their exits, I can almost promise you White male representation as the main leads will be over forever. That equates to about 3% of the poster images. I actually cut cable years ago and just stream and make sure I pay extra to stream commercial free because honestly the whole thing is stupid and it feels like Twitter sponsors everything on TV these days. movie industry, Silicon Valley, Wall Street, Madison Ave, etcIs it any wonder theres a whole lot of white folks who are incredibly angry and feel threatened that their way of life is quickly disappearing? So much for being a racist country.). Thing is, in the Chevrolet commercial, Mr. and Mrs. Lopez look and sound no more Hispanic than Joe Biden. On YouTube Ive got the remote ready as soon as they say I can skip ads and usually have the sound down and am looking away at my laptop until its over, but still. Perhaps Twitter did you a favor, Anonymous. Thank you! Also, another very subtle message was an ad that had Grandma and Grandpa sitting in the backyard with their grandson and granddaughter running towards them. When an ad looks that unrealistic, you can be sure I wont believe anything else it has to say, either. They are a very loud and sometimes violent minority. It explains the Who, How, and Why of all these social issues. Nope, youre all wet, Anon. She is going to lock him up for decades and then release him? Todays advertising presents black people precisely as a monolithic group of affluent, sensible (compared to their white counterparts) folks who love camping in the back yard and reading bedtime stories to their kids. are there no non-black actors applying for a paying gig to be in Gain commercials? I know that a lot of people saw those posts, but no one was willing to touch the topic with a ten-foot pole. Depends what you define racism as. I just want to know where are all these Black men that spend their days doing laundry, washing floors and cooking. oh yeah, ive noticed that. But when we all are forced to see people of every race, sex, and culture as equal (meaning the same), then we rob everyone of the traits and characteristics that make each of us stand out as unique and special.
A Diversity Report for the Advertising/Marketing Industry (2021) Illustration published on Tuesday, Nov. 8, 2021. Youre not going to see a straight white male in a commercial unless its to play an idiot with a lampshade on his head or if they need one to play a home intruder in a SimpliSafe commercial. You are where you are because of him, you idiot! Second, most of these kids grow up in drug infested high crime urban areas historically governed by corrupt politicians.
15 Ways To Make Your Ad Campaigns More Authentically Diverse - Forbes All of the Big Tech companies are woke, and Microsoft goes out of its way to make its politics obvious. Sadly, I think you are largely correct. Sorry to hear it. By doing so you are only infuriating the general public. Recently, the angry white critic inside me has noticed the overused casting of in-between races.where individuals are 1/4 Black, 1/4 White, 1/4 Hispanic, 1/4 mystery race. Work Backward From Your Diverse Customer Base, Theres nothing better than an ad that feels authentically inclusive and nothing worse than one that feels like it was conceived by executives hoping to be on trend with diversity. All combos you can think of. Then, make sure you do it. And it all just aint about a disproportionate amount of blacks in commercials. Its not just every commercial break; its nearly every commercial now where white people are put in secondary or subordinate roles, white men are made out to be idiots and buffoons, and black people are universally portrayed as the smart, sensible, successful role models everyone else looks up to. I disagree that slavery is Americas sin. People who dont know history dont know that slavery has been widely practiced throughout the world for centuries, and in fact, millennia. In fact, according to this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population. It seems that since the BLM movement really took off in 2020 the advertisers are falling over themselves to be more diverse than the next one. It exploits social-justice politics and transforms it into social-justice consumerism and ultimately, investor profit. And the further on the holiday season it goes, it seems only black people celebrate Thanksgiving and Christmas, oh unless they have white family or neighbors who they graciously invite over. And that, right now, is one of the biggest reasons the world is such a hot mess right now. Have you noticed, even the cartoon commercials contain black, interracial and gay people in them. The latest example that has gotten under my skin is the coverage of the US Open tennis tournament. To me its not a Repub vs Dem or Right vs Left issue. One pet gripe that I have is seeing non-whites portray white people (for reasons of inclusion) in plays and films. Shame on you, advertising professionals. We see you.
Why Have 49 Agencies Dropped Their DEI Pledges? - Adweek If you forced an alien to consume a years worth of American media, he would come to the conclusion that the country is about 40% black or mulatto, 25% Jewish, 25% gentile white, and 10% other (hispanic, asian, native american). (adsbygoogle = window.adsbygoogle || []).push({}); For a clue to your answer, check out the reader comments down this page. Not when theres an agenda to push! If you look at some famous movies of the 80slike Back to the Future, the big blonde man is the bad guyBiff. In an effort to do their civic and moral duty, (along with the brand executives, aka clients) they all decide to help out, and cast Black talent (the actors). Perfectly coiffed. It shows the truth. If I had to sum up the answer in three words, I would have to say fear, guilt, and social justice.. And I see it clear as day and constantly find myself defending straight White men. sorry that seeing non-whites on your tv makes you angry, Hitler. Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and their purchasing power is growing 70 percent faster than that of non-Latinos. Even a black president did not expiate the sin.
The Time for Diversity in Advertising Is Now | Entrepreneur Its almost as if, as you say, studies like these are meant to shape reality rather than reflect it. Exactly!! I could not agree more with what you have written. But modern Disney is very different. Another word for it is indoctrination, and its rampant. Those ranchers usually drive large pickups. It would be more realistic & more palatable if companies would use the actual or real percentages of interracial couples, races & genders instead of trying to make these things as absolutely above normal or actual numbers. And if the definition of racist necessarily requires holding a position of power, then tell me who has power over the hearts and minds of our kids en masse through public institutions and entertainment propaganda: A. rappers, celebrities, certain unnamed conglomerates who happen to operate a HUGE segment of childrens programming, et all? We are not to pay for the sins of our fathers, and absolutely no one has done more to help lift the black community out of poverty. But yeah certain minorities are very vocal and loud about how any little thing is racist, and thats the problem. I was with you right up until the point where you said No one cares. Judging by the number of replies to this blog post and thats only from people with the courage to stick their necks out Id say a hell of a lot of people care. I have a theory: Apparently no one has ever wondered about this before. A gutter had become an actual cess-pitand white folks had virtually disappeared from advertising. Simple dog. Why is the white guy always the buffoon and the Hispanics (if they appear) always the low-level employee showing the rich black executive to her car? For example, women are now gaining more ground in the world of cinema. Remember that 70% of the US population openly practices Christian traditions. I am sure that for the vast majority of the UK this is not the case. It should be degrading them as it totally erases their culture and transforms them into white culture. Wait until you see my Broadway production of an all WHITE Porgy and Bess!! I had that same thought- and Im a white woman! I find the media, the big corps, anti-social media, etc., quite nauseating. These cookies are required for basic site functionality and are therefore always enabled. Nysha King, MRINetwork, Diversity is important but needs to fit your target audience. It is both telling and comical that they claim that those people avoiding the dangers of low Motivational Values are endemically racist even if they are African Americans with higher Motivational Values. I am a CAT. But the giveaways and removal of responsibilities took this motivation away from blacks, simply to secure their vote for the Marxist Democrats. Im tired of woke, condescending BS. Every other platform there are the same commercials and they make me sick. Yes, societys current obsession with grrl power and myriad forms of gender bending is on full display in todays advertising. Their lie is exposed when those with higher Motivational Values are not all white! And it is not just advertising. I think the word to go warpspeed on this issue was given about five years ago, with a major increase 28 months ago. This is a horrible world we live in. Personally, I dont like being forced to accept anything by people that have an agenda to change society to their follies. Its almost more insulting to watch advertisers paint their own picture of dark skin people living a prosperous life in the suburbs or even on a ranch with a pickup yes Ive seen that. I blame them for many of societys ills. We all get that the world is changing, that Americas demographics are changing. Im not as well versed in Hollywood films and actors as you, but I recognize and appreciate many of your examples. Mostly white men. I dont post racist or incentive posts or replies, dont promote violent or Illegal activity, no abusive language or hate speech. I realized its because advertisers dont want to feature men but when they have to it sure as hell wont be a white guy. Who exactly are the ads trying to reach? If 60% of their sales go out the window theyll care, because we all know the only thing corporations care about is money (assuming all 60% of white Americans feel that way). If we are somehow suddenly expecting the world of advertising to be fair, balanced, and perfectly representing the ugly masses.. well, thats not going to happen and never has. Inclusion comes naturally when your company lives it. Good lord its so offensive. Recently, I too have seen greater representation of Asians and Hispanics in commercials, while the over-representation of blacks has stayed about the same. I am happy with my life. I could give hundreds of examples, but a couple of recent examples jump to mind. why is this? Its getting tiring seeing everyone and everything become obsessed with skin color, gender, gender identity, etc. Why do so few women work as coal miners? What marketing genius came up with that concept? More and more people are becoming convinced that all of the things you mentioned are part of a globalist agenda to weaken Western nations and allow organizations such as the United Nations, the World Economic Forum, and the World Health Organization to gain power and control. Do you accept these cookies and the processing of personal data involved? Hi, Jason. Who are they kidding? They see friends and relatives dropping dead from the Jonestown jab and wonder why. Predictably, not one person had the courage to comment. The textbook definition isnt quite right to me. I SELF-IDENTIFY as a CAT!
How TV ads perpetuate anti-Black racism - Quartz As you can see from your anecdote, portrayals in commercials, let alone fictional comedy, are damaging as they affect and reinforce peoples formulation of stereotypes. America GET YOUR BACKBONE BACK AND START SAYING NO TO THESE PEOPLE!!! https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html. Its not about having the income to buy these nice things, but are these actually reflecting the priorities and choices of black Americans? https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Thanks, Robert. But unfortunately, Big Tech doesnt want us to. 5% dont practice any religion. I just happen to have two 36 axe handles right here by my desk. They are governors or lieutenant governors. I love how she justifies her paycheck. First African Americans suffer from a 74% illegitimacy rate where about three out of every four children grow up without the love, discipline, and example of a father.